Creators of digital products use Easy Digital Downloads in order to operate their own, customizable eCommerce site. Independent creators and small businesses are most satisfied with EDD.
With Easy Digital Downloads, it is possible to sell any kind of digital good on your website. Zero transaction fees, powerful free features, and a setup process which takes only minutes make it a great choice for eCommerce beginners. Advanced premium features, hundreds of integrations, and a proven track record make it a perfect solution for businesses of all sizes.Whether it be eBooks, software, videos, music, courses, or any other digital good, Easy Digital Downloads is a trusted solution.
|Founded in 2013
Located in United States
Premium addons can be purchased individually or as part of an Access Pass.
|Deployment||Installed - Mac
Installed - Windows
Web-Based, Cloud, SaaS
iPhone / iPad
Pros:"Ve used other WordPress-based platforms, but always found EDD to be the most customizable. To top it off, the team behind it knows what they're doing and care about their customers.""Overall, my experience with Easy Digital Downloads has been fantastic.""On the occasions when I've needed help, I've consistently found the email support to be prompt and effective. M very happy with the product and with CSR and his team.""We've been using EDD for years now and loved how easy it was to implement and to customize vs WooCommerce. We're excited to see what EDD 3.0 brings and what the future holds for EDD."
Cons:"The pricing is outrageous especially to add of simple features.""The high-cost extra features are crazy over priced. It doesn't function with other plugins and basic wordpress features as well as woocommerce does.""Also, dropdowns to add products to the manual purchase on mobile-only show about 20 products. Makes it really difficult to do things while on the go.""I struggled to keep my data when pushing my staging site live."
Easy Digital Downloads (EDD) allowed me to start selling premium WordPress plugins quickly & effectively. Setting up recurring subscriptions with multiple payment gateways and software licensing is usually a complicated endeavor. But EDD made the process very manageable and allowed me to get up and running quickly.Their support was very helpful when I needed it, but their documentation got me through most of it. And once it's up & running... it JUST WORKS. It's reliable. In 2 years of use, I've had only 1 very small issue, and it was resolved quickly.I also love how they manage many of their popular, more essential add-ons themselves, instead of leaving it up to third-party developers. There is a great third-party ecosystem as well, but knowing that they built many of their add-ons themselves, and continue to update/support them... that's great piece of mind.
The reporting is somewhat lacking. The default reporting could be better, and even their Advanced Reporting add-on (which costs more) is not up to par with other software. They're working on this in their next version (3.0, aka 3DD), but they're behind the curve on this.I'd also like a better system in place for partial refunds. Full refunds are easy via the WP dashboard, but partial refunds are more complicated.
Reasons for Choosing Easy Digital Downloads:
I talked to a few folks, and for WordPress plugin sales, they said EDD was faster and less complicated than Woo. They also said the software licensing was easier to set up. Since I haven't tried WooCommerce for this purpose, I can't say for sure... but I can say that the speed of my site is excellent, and the set up was indeed pretty straightforward.I wanted something that I could host myself, and customize if/when I needed to, so a more hosted solution like Freemius was not as appealing to me.
Overall, my experience with Easy Digital Downloads has been fantastic. On occasion, I will run into an issue where I need to reach out to their support staff for help. Every time they have been very helpful, and stuck with the issue until it was resolved.
What first turned me on to Easy Digital Downloads was the ease of use when getting my store set up. In just a few minutes I was able to have a fully functional online store - all for free. As the store grew, and my needs evolved, it was easy to find add-ons that enhanced my store's functionality. Over time I've set up several stores with Easy Digital Downloads, and it has always been an easy process to get everything up and running.
At first, I didn't like that I had to purchase several add-ons for things like my preferred payment gateway, email provider integration, and a number of other features. The thing I didn't like about that was that I felt cornered into using a certain 3rd party provider whether that was for email marketing, or payments, since I already spent money on an add-on to integrate with those providers.However, as Easy Digital Downloads has evolved as a company, their offerings have changed to provide their customers with all access passes, which gives us access to every product they offer. Now for one, very affordable price, I have access to all of their add-on plugins and don't feel like I'm tied to any one product.
Reasons for Choosing Easy Digital Downloads:
Easy Digital Downloads was streamlined for my needs. I had no physical products that required shipping, so the extra features in WooCommerce just didn't seem necessary to me. Easy Digital Downloads was just what I needed and nothing more.
Easy to get things up and running pretty quickly. Works if you have only basic digital download requirements.
If you pair Easy Digital Downloads with more than a few addons, the bugs start to come out of the woodwork. We run recurring payments with stripe and paypal, along with software licensing and the all access addon. Running these together seems to have bugs that we spend a least a few hours a week tracking down each week.- All access passes sometimes don't get regenerated on subscription renewals. This means we have to go in an do another manual purchase in order to generate a new pass for them, which throws off our numbers.- If a customer renews early (to take advantage of a deal), their license expiration and subscription renewal dates get out of sync, which is very confusing for customers. https://cloudup.com/csN5haQFdhZ/f- Customers sometime are able to cancel another customer's subscription.- "Your license is about to expire" emails are sent to uses who have upgraded to lifetime licenses.- No abandoned cart integration - need to use a 3rd party service and pay additional money.- Customer's purchases are sometimes assigned to the wrong user.Customer account UI is very difficult for clients to use. We get multiple support requests weekly related to site activations or account-related questions.Admin UI is very difficult to use. Takes a lot of time to implement:- Styling checkout/account pages is all on you.- Integrating into your plugin/theme is difficult - you need to develop a UI for the user to enter their license key, as well as validate and store it.
The overall experience with EDD was and is great. Apart form having to move on a business model that included that we are the keepers of records ourselves, and having to implement some tweaks here and there, all was great.You will need to be able to customize the product's appearance, as the default style is very outdated and has mistakes here and there. It would be nice to modernize that a little bit on their end without of course taking it to any particular style. But having the vanilla EDD theme on a product will not boost sales.
I found EDD through the need to find an e-commerce solution for my Wordpress based site fast. I was having a very bad system implemented, as the makers of the previous platform we used was purely supported and gave us more headaches than smiles.Via search, I came across EDD and started searching more information.It was not exactly what I was searching, as our previous solution was acting as a "keeper of records", saving us form the hustle of keeping VAT information and take care of transaction frauds, etc.EDD has a very informative website and also all my questions towards their support team was answered so fast that made my research easy. We already had a broken webstore and needed a solution faster than yesterday.Installing EDD on our website was very easy, they have excellent support, solid documentation and they seem open to dialog all the time, which is awesome.What me and my team liked mostly about the software, was that they provide everything needed to sell your own digital goods, using a system of core elements and plugin extensions, making it very easy to integrate and manage the whole thing.Anyone already struggling with the management of digital goods on their own stores or having a bad experience with the plugins or providers that they use, should consider switching to EDD.
Some minor bumps, but I can't really complain, are that EDD needs to keep all products beneath a specific pages category, so in WP you have to have all your products beneath a specific URL structure. This is somewhat limiting, but there are solutions by using extensions to hide the original product page and just use their "buy" button with custom pages of your own. A bit more work, but we can live with that.They have a bug affecting stores based in the European Union. EDD at the moment cannot calculate discounts correctly when used with VAT calculations and showing prices including taxes. This is sad ans it should be fixed, as it takes away the ability to show the customer/site visitor, the final price on the product page and also be able to offer discounts. This pains in two domains, the ability to show the user final prices - there is evidence from research that adding taxes later on the cart, is one of the main reasons for cart abandonment. And also it takes away the ability to provide discounts like take 3 pay for 2 kind of deals, which are sales boosters. This should be addressed to free us Europeans and enable us to provide same sales experience like our colleagues in the US, that don't have to use VAT.
Global Commerce, Shopify and WooCommerce
Reasons for Choosing Easy Digital Downloads:
Integration with various payment transaction platforms, one of them being Stripe with their excellent fraud radar technology. Full integration with Stripe. Interoperability with WP. Easy management of features through extensions. Different pricing tiers, even free to use, to grow with us. One time payment if you think about it, and if you are just getting started, free.
Reasons for Switching to Easy Digital Downloads:
Bad support, bugs, difficult and very outdated interface. We actually felt like we were beta testers and not clients. Answers from their support were coming from their engineers and was abrupt and not helping at all. I'm very sad that we had to switch. We used their platform for 10 years, but lately the service was not the same at all. At the end we had a webstore that wasn't functioning at all.