Footprints for Retail

  • Posted by: 23-06-2020, 20:19
  • LICENSE: Free


Footprints for Retail

Best For

Commercial real estate:Shopping centersShopping mallsLarge retail networks

Product Details

Footprints is the advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move and improving their customer experience.We enable retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets.

Contact Details

Footprints for Retail
https://footprintsforretail.com/
Founded in 2017
Located in Romania


Starting Price Not provided by vendor
Free Trial Yes
Deployment Installed - Mac
Installed - Windows
Web-Based, Cloud, SaaS
iPhone / iPad
Android
Training In Person
Live Online
Webinars
Documentation
Support Online


Footprints for Retail




“A digital marketing solution amazing for shopping centers”



Pros:
Digital strategy is the core of the NEPI Rockcastle development strategy in the long term. Investing in new technology is our way to stay ahead, with innovations that bring new solutions on the market that take customer experiences to new levels.We have a robust digital roadmap led by our Retail Analytics and CRM systems developed together with our partner, Footprints for Retail. The Artificial Intelligence and Machine Learning solutions that integrate online and offline data are of critical importance to our communication strategy with customers as we can target our audiences based on their behavior within our shopping centers.
Cons:
It is normal when investing in new technologies and developments to have an ongoing process of continually optimizing the solution. We are in this process together with our partner, trying to find ways to improve and optimize the solution constantly.
Alternatives Considered: 
Salesforce
Switched From: 
Mailchimp


“Footprints changes the way we look at commercial property”



Overall:
The main benefit is increasing the revenue received from the physical commercial property, by taking advantage of the data.
Pros:
I helped my clients engage with the software. Its revolutionary features helped them tape charateristics of their physical property that they could not monetize without Footprints
Cons:
The most difficult part was to change the way we look at the commercial property and to view it also as a data generated asset instead as just a rent generated one. I believed that once more and more commercial property owners get into this boat, the more used the software will be.


“Unique solution for quality, marketing actionable offline behavioral data”



Pros:
The innovative nature of the product delivers the most impact. Bringing offline behavioral data and merging it with online date is what generates the most value. There is not other product in the market that can bring more superior quality and actionable offline data.
Cons:
A larger scale roll-out of the product would be needed to improve the accuracy of results generated by the machine learning algorithm. The more available data, the higher the accuracy.
Reasons for Choosing Footprints for Retail: 
There is currently no similar alternative product which can deliver the same level of quality offline data.


“Excellent value add”



Overall:
We have a great business relationship
Pros:
Easy to implement to end user, no-hassle learning curve, great value and optimization potential
Cons:
Developer API could be further enahced to allow more customization options


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5/5

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